Archive for August, 2008

God Bless The Refrigerator Magnet!

By Kirk Otto

Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless […]


The Key to Successful Marketing

By rudiz vendita

If your business has limited marketing resources in
terms of people, expertise and materials then you
might want to consider outsourcing your marketing
functions to an independent marketing professional or
a marketing and promotions agency. Small
businesses, […]


Advertising and Community Relations — The Best of Both Worlds

By Michele Pariza Wacek
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?
That’s what it’s like where I live.
But like everywhere else in the country, […]


FULL COLOR POSTCARDS: THE WAY TO REACH CUSTOMERS

By Jinky C. Mesias
There are so many promotional materials available that it’s becoming very hard to choose which promotional materials are the most effective. There are certain considerations in choosing promotional materials to use. […]


Broad, Phrase, Exact, Negative - Four Google AdWords terms you must know for advertising success

By Rob Barrett
A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work through the process, and he asked me:
“Why do you put quotation marks and […]