“Copywriting Secrets Of The Indian Mystics”
Hi everyone,
Been ruminating on this one for a little while now but it’s probably one of the most profound discoveries of my life. It all began with a little book about music and it’s had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I’d like to share […]
Copywriting Successes and Failures: A Comparison Of the Good and Bad
by Karon Thackston © 2002
http://www.copywritingcourse.com
It’s about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete button… aimed and ready to fire. But then something catches my eye.
On this […]
Copywriting: Techniques for a Great Body!
1) Think about your Readers
When writing ad copy be sure that the average reader can easily
understand and relate to it. Put yourself in their place. Would you
understand? Would you say, “That’s me”? One way to help you write for your
readers, is to write just as if you were saying it to their face. Address
the reader […]
Copywriting that Sells
The first thing I learnt after writing my first copy was – it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens in the efficient employment of language, if it does not sell, it is worthless.
Whenever you sit down to work […]
Copywriting Tips for Sales-generating Brochures
Copywriting Tips for Sales-generating Brochures
by Karon Thackston © 2003
http://www.copywritingcourse.com
Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail?
There are several aspects of copywriting for brochures […]
