SEO Copywriting Makeover: Finding the Right Trigger
by Karon Thackston © 2005 http://www.copywritingcourse.com You’ve got a great product or service. Now, how do you make buyers sit up and take notice? How do you get them excited about what you’re offering? You have to pull the trigger.
There is at least one trigger for every product or service on the market today. Finding […]
SEO Copywriting - In the Wake of the “Florida” Update
by Karon Thackston © 2004
http://www.copywritingcourse.com/keyword
After Google’s most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions in the top 10 flounder and bob around in the search results like a fishing cork in a pond, many are scrambling for answers about […]
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you’re out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords.
SEO stands for Search Engine Optimization. You want to fill your website with […]
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well. I guess that’s why many people get so frustrated when it seems they have more than one preferred […]
“The Psychology Of Scarcity - Less Is More If You Want Faster Sales From Your Web Copywriting”
Countdown to Armageddon - at least you’d think so judging from some of the garish copy and blaring headlines screaming at you from so many websites.
At the opposite extreme though, you’ve some sites which don’t even have a single decent headline anywhere that captures visitors attention, let alone leads them into captivating copywriting that’ll get […]
