“3 Quick Tips To Becoming An Instant Copywriting Genius”

Copywriting is the ONE skill that will
turn words into cash, and it’s really
the one thing you must learn if you’re
thinking of selling anything at all.
From traditional direct mail and now to
the internet, the power of words has
already made millionaires out of
ordinary folks like you and me!
Successful copywriters know this.
That’s why they charge exorbitant fees
for their […]


3 Keys to Better Online Copywriting

© 2005 by Bruce Carlson
Doing the copywriting for your own website without the proper
knowledge and tools is pretty much like flying blind in a
snowstorm without piloting experience or instruments.
It doesn’t work too well.
A very basic knowledge of copywriting and direct marketing
principles will take you a long ways on the Web.
Here are three simple keys to […]


2 Ways to Really Connect With Your Customer in Your Copywriting

Copyright © 2005 by Bruce Carlson
One of the least talked-about areas in copywriting education is
voice. This is probably because it’s tough to set general rules
for something that’s so personal to each of us. After all, the
same things go into building your copywriting voice that go into
making you who you are!
Personality, upbringing, environment, education, audience,
purpose…all these […]