Google Adwords and the Lost Art of Copywriting.
Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet. An entire industry, loosely known as “Search Engine Marketing” (SEM for short) has grown up to support this new advertising medium. To date, very little independent analysis (as opposed to […]
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary.
The temptation is to think, “Hey, that’s way outside my level of expertise. I’m not ready for that.”
My advice to you is this: Do it.
When you are faced with opportunities that are larger, more challenging and ultimately ’scary’, that’s when you […]
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a “must have” for anyone who is thinking about real success with their online business. It doesn’t matter if you’re marketing a product, a service, a network marketing opportunity, or if you’re an affiliate selling someone else’s […]
Five Keys To Leaner and Meaner Copywriting
Grab ‘em and don’t lose ‘em. Every marketer knows that one. Human beings have very short attention spans, so you can’t afford to waste your prospect’s time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a […]
Explosive Adwords Ad Copywriting
The most important thing to remember here is that this is the door by which visitors enter your site. You must entice them to open it. This is their first contact with you. You haven’t got much space so you have to make every word count.
Title max 25 characters, 2nd & 3rd line max 35, […]
