Keeping It Real: The Only Copywriting Trick That Works
Much of today’s accepted copywriting wisdom comes from old books written for a different, quieter world.
For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. Though the general public was more trusting and open to suggestion, more effort was required to […]
Is Copywriting Important to Your Online Success?
There is a myth out there that copywriting is not really important.
Wow, that totally blows my mind. If copywriting is not that important
then what is? If a propsect visits your site then tell me what it is that
makes the sale?
Your site is your “salesman.” I mean really think about that. Your
online business is NOT like […]
Influence Your Audience with This Copywriting Technique
Painting the picture. It’s what copywriters do all the time to draw readers into whatever they’re selling. It’s one of the most powerful tools in writing because it draws on the most powerful part of the human brain: Our imaginations.
The best part is that you only have to drop a few details into the copy […]
Increasing Conversions Through Action-Oriented Copywriting
by Karon Thackston © 2005
http://www.copywritingcourse.com
I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It’s as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact […]
How to Negotiate Rates with a Freelance Copywriting Expert
Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I’m a small business owner too, and I know what it is to have that do-it-yourself mindset. (It’s exhausting!) But entrepreneurs like you and I often overlook the very reason to contract a job out in the first place. Which […]
