Search Engine Copywriting
Copywriting is a technique that is used to communicate a clear message to readers through newspapers and websites. Super copywriting is designed to both capture and then retain the readers attention, and in some cases even grab the readers attention away from a competitors offerings. Readers are always looking for different information that adds value […]
Sales Headline Copywriting - Two Quick Steps to Success
Get a Good Start for Sales Success
The headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read the letter, the headline has to both […]
Rules, Regs, and Recommendations for Search Engine Copywriting
by Karon Thackston © 2003
http://www.copywritingcourse.com
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated […]
Review: The Step-by-Step Copywriting Course
by Jill Whalen © 2005
http://www.highrankings.com/copywritingcourse
I’ve spent the past couple of weeks reading Karon Thackston’s copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she’s learned in her 20+ years as a veteran copywriter. In fact, she told me that the hardest part was consciously […]
Review: Michael Masterson’s Accelerated Program for Six-Figure Copywriting
by Karon Thackston © 2005
http://www.thewriterslife.com/bb/mwd6/
I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the “buy now” button, and one finger poised, ready to request a refund. I guess, when I bought Michael Masterson’s course, I was anxious that this would be one of those screaming, […]
