The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but
if you have eyes you’ve seen his ad campaigns and you
probably even bought products that he created ad
campaigns for. Would you like to have the formula he
gets paid $12,500 to put into use for Fortune 500
Companies?
Well then, today’s your lucky day, isn’t it? If you
follow this […]
Sure-Fire Copywriting Tips
As you know, good sales copy is critical to your success
online. Although it’s not something that you can learn
overnight, here are a few pointers to increase your
response rates …
__1. Focus on benefits, not on features.
For example, the specialty pet bed you’re selling might
have a durable polar fleece lining. That’s a feature. The
benefit is that it […]
Strategic Copywriting: So Much More than Text Optimization
So Much More than Text Optimization
Because web copy is so important for achieving the results you want and expect from your website - and because so much stress is now placed on the use of WORDS by SEO companies - we want to explain the concept of “strategic copywriting” and in doing so, show you […]
SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2
by Karon Thackston © 2004-2005
http://www.copywritingcourse.com
In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in the conclusion, you’ll see how several changes helped maintain this company’s good rankings while improving […]
SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
by Karon Thackston © 2004-2005
http://www.copywritingcourse.com
It’s been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case. What you get when you achieve good search engine rankings is a […]
